The partnership will plant a tree for every Philter purchased and encourage consumers to go eco-friendly. 

San Diego, CAPhilter Labs — the first and only technology-enabled filtration company to pioneer a new category of micro-sized personal air filters to eliminate the impacts of secondhand smoke — is partnering with global reforestation non-profit One Tree Planted to plant a tree for every Philter product purchased on Earth Day. Cigarette filters are the most common form of litter worldwide. Roughly 4.5 trillion cigarette filters are made of cellulose acetate, a type of plastic that can take over a decade to decompose and can also hamper plant growth. Philter Labs is helping to lead the effort for for a cleaner air and environment through their products and this new partnership 

“Philter is leading the charge on shame and guilt-free vaping, allowing everyone to make responsible choices for themselves, for others, and our environment,” said Amanda Bryd, Chief Marketing Officer at Philter Labs. “We are proud of our partnership with One Tree Planted will help provide a cleaner air and environment on Earth Day and beyond.”

One Tree Planted (OTP) is an environmental charity dedicated to making it easier for businesses and individuals to give back to the environment to create a healthier environment and help restore forests. In 2019 alone, OTP planted four million trees across North and South America, Asia and Africa. For each dollar collected, donations are pooled and the funds are sent to its reforestation partner, enabling them to cover the costs required to plant trees. 

“We are dedicated to creating a healthier environment, protecting biodiversity, and helping reforestation efforts,” said Diana Chaplin, Canopy Director at One Tree Planted. “Without trees we would not have clean air to breathe, so we are proud of our partnerships with companies like Philter Labs that highlight the importance of planting trees and the role they play in improving air quality.”

The one-for-one partnership will take place on Earth Day for 24-hours and will plant a tree across the United States and the Amazon for each Philter product purchased at no extra cost to the consumer. Philter Labs is known for eliminating exposure to secondhand vape and smoke with their proprietary and patented filtration technology. Consumers can now cut down on single-use plastics and move away from “throwaway culture” to adopt more sustainable vaping habits by using the reusable silicone filters that Philter Labs has made available for their customers. 

Philter’s next-generation filtration technology, crafted by a team of industry experts, scientists and engineers, is specifically designed to reduce the impact of secondhand smoke and shift the culture of vaping to one that focuses on collective social responsibility. 

To learn more about Philter Labs and purchase Philter products, visit:



ABOUT PHILTER LABS: PHILTER Labs, Inc. is a technology company creating advanced solutions for the modern-day vaper. Pioneering a new category of personal filtration accessories, PHILTER Labs, Inc. invented Zero-5™️ Technology, the first-of-its-kind, scientific process to eliminate smoke and vape through a series of molecular changes that results in zero emissions. Offering practical, reliable products that encourage conscientious, universally acceptable vaping practices, PHILTER™️ is on a mission to serve as a catalyst for necessary and impactful social and environmental change. For more information please visit