David Paton is a distinguished corporate innovation leader with over two decades of experience in product strategy, product development, and pioneering new-to-world innovations. David specializes in the creation of consumer-loved products, leveraging his extensive background in tobacco, nicotine, and personal care.

Throughout his career, David has excelled in leading product development at every stage of the innovation cycle, from the front-end of innovation to product design, development, and commercialization. His tenure at British American Tobacco saw him in pivotal roles such as Head of Product Development for tobacco heating products – where he led the development of BAT’s heated tobacco brand, glo, Head of Global Discovery, and Head of Open Innovation.

David’s expertise lies in building high-performing global teams that deliver value through innovative solutions. He has a proven track record of creating strategic partnerships between corporates and start-up companies, driving successful technology partnerships and forward-looking product pipelines.

In addition to his role at Philter Technologies, David leads Ammeld Consulting Ltd, offering specialized consulting services to start-ups and scale-up enterprises. His consultancy focuses on helping these companies achieve their innovation goals by developing strategic partnerships and future product pipelines.

David holds a deep passion for innovation and is committed to pushing the boundaries of product development to meet evolving consumer needs.